Harry Potter has outdone himself.
"Harry Potter and the Goblet of Fire," the fourth film in the popular children's series, has rung up the franchise's best-ever first-day DVD sales -- 5 million copies.
The figure includes North American sales of single-disc, two-disc special editions, four-disc gift packs and rental copies, a spokeswoman for distributor Warner Home Video said Thursday. The DVDs hit the market Tuesday.
Suggested retail prices range from $28.98 for the single-disc DVD to $73.92 for the four-disc set, said WHV's Emily Zalenski. Rental copy prices were not released.
The film, which opened in theaters in November, generated $288 million domestically and more than $600 million overseas.
While 5 million DVDs in one day is an eye-popping figure, it's not record-breaking. "Finding Nemo" is the first-day DVD sales champ, with 8 million copies sold on its release date in November, 2003.
The last installment of the Potter franchise, "Harry Potter and the Prisoner of Azkaban," has sold 10.2 million discs to date, according to the trade publication Video Business.
Filming is underway on the fifth adaptation of J.K. Rowling's best-selling Potter books. "Harry Potter and the Order of the Phoenix" will be released theatrically in 2007.