There's a new face on plastic surgery.
Men are more willing than ever to have work done — procedures were up 8 percent in 2004 over the previous year, and more than 300 percent since 1997, according to the American Society for Aesthetic Plastic Surgery.
Doctors say a broader range of men are opting to nip and tuck.
"You name it, lawyers, doctors, professional people, entertainers, regular working people you'd never believe," said Dr. Lawrence Reed, director of the Reed Center for Plastic Surgery in Manhattan.
Architect Alex DeStefano, 45, was seduced into the cycle of cosmetic surgery when he had a nose job eight years ago for reasons he said were "50 percent cosmetic, and 50 percent medical."
After the $8,000 procedure, came microdermabrasion treatments — akin to sandblasting your face — for about $225 every few months. Then came collagen-like injections in his upper lip, for about $1,000 a pop, Botox injections to smooth the lines on his brow ($500 every nine months or so) and eye and brow lifts ($10,000 combined).
DeStefano says the cosmetic tune-ups give him an edge in a youth-oriented corporate world.
Men go for Botox more than any other cosmetic procedure, with 311,916 injections being shot into frown-lined male faces last year. That number is up only 1 percent over the previous year, but it's an increase of over 5,800 percent since 1997, the first year the society began tracking the use.