A Washington D.C.-based Internet startup has announced a bundle of services aimed at helping podcasters make money. The suite of services offered by Podtrac Inc. is similar to the kinds of things PodShow Inc. has been telling podcasters it will soon offer. Podshow's founders are Adam Curry, aka the "Podfather," and Ron Bloom.
Podtrac is offering a free service to podcasters, large and small, to measure the size of their audience and gather demographic information about listeners. This information will then be made available to potential advertisers that Podtrac pitches for advertising insertions, sharing revenues with the program producers
Podtrac's announcement comes as a national conference of podcasters is about to begin in Ontario, Calif. Mark McCrery, the CEO of Podtrac, will be a featured speaker at the event, the Portable Media Expo and Podcasting Conference.
Podshow's founders are not listed on the show's schedule, but Curry has told listeners to his own podcast that he will be hosting a party at a nearby hotel.
Web log publishers picky about ads
Panelists at a New York advertising conference this week made it clear blog publishers aren't in it just to make a buck. Nick Denton, who runs a network of 14 Weblogs, said he's choosy about sponsors, and that "If we were approached by Wal-Mart ( WMT) , they would not be appropriate for us." Denton, of Gawker Media, said his readers are aficionados of what's hip and cool, and mainstream advertisers often are not hip and cool. Denton added bloggers should be encouraged by advertisers to participate in creation of ads to increase their effectiveness.
The topic of advertising on blogs was the hottest issue during the conference, according to a report by Advertising Age.
The publisher of Weblogs Inc., Shawn Gold, said readers' reaction and support is crucial to the success of online advertising. Gold went on to suggest readers be asked what they think about ads in blogs.
Analyzing holiday shopping online
The biggest day of the holiday shopping season this year will be Monday, Dec. 12, according to an annual study of shoppers' activity. Atlas Solutions, a Seattle firm which helps marketers manage campaigns online, said Mondays are good sales days during the season. "Our study clearly shows consumers shop in the store on weekends and on Monday continue their holiday shopping experience searching for better prices and bargains online," said Young-Bean Song, director of analytics at Atlas. The study's conclusions recommended sellers try to reach shoppers with messages on Monday, and focus promotional efforts on the work week's lunch hour. "The noon-to-3 p.m. EST hours are typically the time of day when consumers buy," Atlas said.