The approach of Hurricane Wilma (search) has forced MTV to postpone its Latin American music video awards ceremony (search), which had been scheduled for Mexico's Playa del Carmen resort.

Dulce Gordillo, MTV (search)'s Mexico spokeswoman, confirmed the postponement and said a new date for the show hadn't been set.

The cable network had shifted the program from Thursday to Wednesday to avoid the hurricane, which was forecast to pass close by Mexico's Caribbean coast Friday.

The U.S. National Hurricane Center said Wednesday the storm had developed into the most intense hurricane on record in the Atlantic basin.