The 37-year-old star is a blond-haired, blue-eyed hunk who, like Bond, comes complete with a rakish reputation as a bed-hopping ladies' man.
According to British reports Tuesday, Craig will soon be announced as the sixth Agent 007, following in the footsteps of Sean Connery (search), George Lazenby, Roger Moore (search), Timothy Dalton and Pierce Brosnan (search).
Brosnan, 52, lost his license to kill after the latest Bond smash, 2002's "Die Another Day."
Earlier this week, Craig made headlines in the British press, which claimed he sneakily bedded Sienna Miller (search), 23, the ex-fiancé of his longtime pal Jude Law, as she was on the rebound.
And last year, Craig had a hot and heavy affair with troubled supermodel Kate Moss (search), who reportedly dumped Jefferson Hack, the father of her baby daughter, to be with him.
Craig's fame will finally hit the big time if producers of the legendary action series name him as the star of the 21st Bond movie, "Casino Royale," later this week, as expected. British bookmakers have closed betting on the "next Bond" after bettors rushed to back Craig, who's divorced and has a teenage daughter.
The actor, who grew up in the Beatles' hometown of Liverpool, was selected over such major stars as Ewan McGregor, Colin Farrell, Hugh Jackman, Orlando Bloom, Clive Owen (search) and even Law.
Craig will be the first fair-haired Bond and, at 6 feet, also the shortest.
He has been a staple of British TV for years.
He also played the hit-man son of Paul Newman's gangster character in "Road to Perdition," appeared as poet Ted Hughes opposite Gwyneth Paltrow in "Sylvia," and acted with Angelina Jolie in "Lara Croft: Tomb Raider."
Craig's not afraid to go stark-naked for his craft: He's taken it off five times.
As news of Craig's apparent "Bond" coup surfaced, Brosnan bitterly talked about how he was unceremoniously dumped by producers for the role.
"I was terribly upset. It was a real body blow," the Irish actor told The San Francisco Chronicle.
"To this day, I'm not sure why [the producers booted me]," he said.
But "they know where to find me," Brosnan added. "Would I go back if they asked me back? Sure."
Secrets of the Superspy
* The James Bond character was created by English novelist Ian Fleming, who debuted the suave secret agent in 1952.
* There have been 20 Bond flicks, starting with "Dr. No" in 1962.
* Bond's favorite drink: a vodka martini, shaken not stirred.