SHANGHAI, China – A year after raising the censors' hackles with bus stop ads, Pamela Anderson's (search) nearly naked image is returning to China on phone cards telling people not to buy fur.
The Canadian-born actress appears topless with her back to the camera and an arm partly hiding her right breast behind the slogan, "Give fur the cold shoulder," in English.
Behind her, an image of falling snow appears above Chinese characters reading "Cold shoulders are nothing compared to the pain they feel" and "Please don't wear fur."
Government-owned China Telecom and People for the Ethical Treatment of Animals (search) have printed 70,000 of the phone cards, a toned-down version of Anderson's bus and train stop ads that were altered three times to reduce the amount of skin on show before being approved for public display, the animal rights group said recently.
"The people of China deserve to know about the immense suffering of animals killed for their fur," said Anderson in a statement released by PETA.
"Once people know that animals are electrocuted, drowned, bludgeoned to death and sometimes skinned alive, they realize fur is disgusting and that there's nothing luxurious or fashionable about it," the 38-year-old "Stacked" actress said.