ATLANTA – Maybe hot sauce is the cure for cold feet.
"Jennifer's High Tailin' Hot Sauce," a nod to the saga of runaway bride Jennifer Wilbanks (search), has sold briskly since its debut Wednesday.
"I'm in the hot sauce business and this is the hottest thing I've got right now," said "Pappy" David Ryan, who runs Pappy's Peppers (search) in Lawrenceville, Ga., and says he's sold 10 cases of the private-label sauce.
He's not the only one cashing in: Herobuilders.com, a Danbury, Conn.-based manufacturer, has sold out of its first batch of 250 Runaway Bride action figures at $24.95 each.
The foot-tall figures feature a dark-haired woman in jogging pants with a colorful towel similar to the one Wilbanks wore over her head and a midriff-baring jogging shirt that says "Vegas Baby."
Wilbanks items have also flooded eBay (search) since a man auctioned off a slice of toast carved with a drawing of the runaway bride for $15,400. (The winning bidder has refused to pay.)
"It's an unbelievably incredible story," said Emil Vicale, who owns Herobuilders.com. "We had over a million hits in one day. That's never happened before."