The Bratz (search) dolls, already a hit among young girls, are taking their act to TV.
The wildly popular "Girls with a passion for fashion!" are being transformed into an animated series — with actresses Tia Mowry ("Sister, Sister"), Soleil Moon Frye ("Sabrina Teenage Witch"), Kaley Cuoco ("8 Simple Rules"), Lacey Chabert ("Party of Five") and Wendie Malick ("Just Shoot Me") providing the voices of Chloe, Dana, Jade, Sasha and the other Bratz girls.
The Bratz dolls, known for their wild hair, oversized heads and funky fashions, have made big inroads against industry giant Mattel among girls in the 6-11 age range.
The success of the Bratz dolls, in fact, forced Mattel to revamp the Barbie line by introducing new products that appeal to slightly older girls.
"We're talking to a pretty major broadcaster right now, one of the big children's broadcasters," said Jay Fukuto, president of MGA Entertainment (search), which makes the Bratz dolls.
Fukuto said 26 episodes of the Bratz TV series are being produced.
It will initially air weekly.
"We'll probably have some sort of announcement in the next month," Fukuto said. "We're pretty close to finding a home" for the girls.
The series is targeted for a September launch.
"The decision was made about a year ago to produce the TV series," Fukuto said.
A direct-to-DVD Bratz movie is in the works for release in mid-September.
Producers hope to have the series start soon after.
"The series follows the story we'll establish in the DVD," says Fukuto.