Oprah Winfrey (search) is retiring — in 2011.
Or is she?
The queen of daytime TV told television executives that she finally plans to hang it up when her contract expires in six years.
"I really do think that's going to be it," Winfrey annouced to a group of about 400 TV execs gathered at a Las Vegas party thrown by her show's distributor, King World (search).
Oprah stressed the "really" part of her news because this is the third time she has announced plans to call it quits.
The first time — sometime around 1997 — Oprah suggested she was planning to retire, but she had a change of heart and renewed her contract through 2002.
In 2002, Winfrey said she would leave in 2006 to mark the 20th anniversary of "The Oprah Winfrey Show's" (search) debut in national syndication.
Winfrey was not available for comment.
Oprah's daily show is the highest-rated daytime talk show on TV while her magazine, "O" is among the most successful magazines on the newstand.
The combination, including being the brains behind the highly rated "Dr. Phil" show, has made Oprah one of the wealthiest women in the United States and among the most powerful media executives in the world.
Even her Web site is huge — oprah.com is visited by more than 2.2 million people a month.
Forbes magazine has estimated that she is worth around $1.1 billion.