The names also could describe the recent travails of Eddie Steeples (search), the 30-year-old actor who plays the popular character in the ads.
Steeples was vacationing in Thailand when the devastating tsunami (search) hit. He initially was feared missing until his family confirmed on New Year's that he was safe.
Fortunately, the only thing that goes missing in the new spots is his huge wad of rubberbands, which in the past has served as a makeshift disco ball as he pushes his cart down the cubicle corridors delivering supplies and grooving to the beat of "Rubberband Man."
In the first new ad, the Rubberband Man plasters his workplace with posters seeking the return of his prized possession. Fans can safely assume that he finds it in subsequent spots.
The ad agency that created the campaign, DDB Chicago Group, has earned kudos for its clever OfficeMax ads.