"I was on 'The Apprentice' and they saw me and they asked me if I would do the advertising for them and I said, of course," Knauss said on yesterday's episode of "The View."
During last week's "Apprentice," the teams were instructed to create a Levi's catalogue.
When host Donald Trump showed up to judge their efforts, he brought Knauss into the room with him — and she modeled the Levi's jeans she was wearing while company executives told her how fabulous she looked.
That, in turn, led to Levi's signing Knauss as a spokesmodel. She made her debut Monday at the Levi's store in SoHo.
"I was signing pictures and had the personal appearance," Knauss told "The View" co-hosts. "It was a lot of fans. They love the show, and they are very excited."