A new ad campaign being launched in the Golden State will urge Californians to help give Gov. Arnold Schwarzenegger (search) and other naturalized citizens the chance to run for president.

The cable television ads, set to begin running Monday, are from a Silicon Valley-based group that wants to amend the U.S. Constitution (search), which limits the presidency to natural U.S. citizens. Those who obtain their citizenship at birth are referred to as natural citizens, while those who become citizens after birth are referred to as naturalized citizens. Schwarzenegger was born in Austria but became a U.S. citizen in 1983.

"You cannot choose the land of your birth. You can choose the land you love," Lissa Morgenthaler-Jones (search) says in the ads.

Morgenthaler-Jones is a San Francisco Bay area mutual fund manager and major Schwarzenegger campaign donor who is helping pay for the ads and created a companion Web site.

Schwarzenegger, 57, has said he would consider running for president if the Constitution allowed but hasn't pushed for a constitutional change.

The TV ads mark the first significant attempt to build public support for an amendment. While polls show Schwarzenegger remains popular with voters, the idea of a constitutional change is not.

Four proposed amendments are circulating in Congress, but none has advanced. Constitutional amendments require congressional approval and ratification by 38 states.

FOX News' Megan Dowd and The Associated Press contributed to this report.