Several advertisers have yanked their spots from ABC's "Desperate Housewives" (search) because of the show's racy content.
But that hasn't stopped the network from doubling the price it charges other advertisers for spots on the show.
Lowe's Home Improvement (search) and Tyson Foods (search) are no longer advertising on the Sunday-night hit — which is doubling ad prices because of its impressive ratings, according to Advertising Age magazine.
"We have a strict advertising policy against running in shows that contain gratuitous sex or violence, and our advertising agency uses it," a Lowe's spokesman told Ad Age. "We are no longer advertising on the show."
A spokesman for Tyson told the magazine that the show is "not consistent with our core values."
No need to worry about ABC. It has doubled the price of a 30-second ad from $156,000 to $300,000.
"Wives" is the highest-rated show on TV right now — but it is still in its first season and has a way to go to catch up with more established hits.
A 30-second ad on "Survivor," for instance, costs about $413,000, while a 30-second spot on "American Idol" goes for $658,000.
"Desperate Housewives," which follows the lives of randy suburban moms, has been averaging about 20 million viewers.