Jennings' win last night - No. 47 in a row - eclipses Thom McKee, a former Navy pilot turned commercial real-estate developer, who appeared on "Tic Tac Dough" (search) for 46 days in 1980 and won $312,700 in cash and prizes.
McKee, too, was something of a national celebrity due to his winning streak - but it hardly compares to the hysteria that has surrounded Jennings' record-breaking streak, which was won him $1.55 million since June.
The "Jeopardy!" producers and distributors have had more than 400 requests for interview from national and international media outlets, according to TVGameshows.net.
But they are keeping Jennings under wraps until his streak ends, officials say.
Starting next week, viewers get a two-week break from the Jennings saga as "Jeopardy!" begins its $250,000 Tournament of Champions Monday.