NEW YORK – Add Christian Dior to the list of Charlize Theron (search) fans. The company announced Thursday that the Oscar winner will be the new face of J'adore, the designer's fragrance that debuted in 2000.
Theron will start appearing in print ads and TV commercials next month -- about the same time that ads for Chanel No. 5, featuring another Oscar winner, Nicole Kidman (search), debut.
"Ms. Theron was chosen because she represents modern femininity and embodies the spirit and energy of Dior. She is a classic beauty," said Pamela Baxter, president and CEO of LVMH Perfumes and Cosmetics, Dior's parent company.
The advertising deal with Theron is the first one between the beauty brand and a celebrity. Dior's artistic director John Galliano oversaw all aspects of the ad campaign.