Published February 04, 2004
The TiVo service, which allows users to pause and do instant replays of live television, found that Jackson's "wardrobe malfunction" attracted almost twice as many viewers as the game highlights.
San Jose-based TiVo did not release specific numbers. It has measured Super Bowl viewing patterns since 2002. The data was gathered on a zip code basis from an anonymous sample of 20,000 TiVo households.