AD: Truth, Grassfire.org Counters Moveon's Attacks

TARGET AUDIENCE: California, Florida, Georgia, Texas

PRODUCER: Shirley & Banister Public Affairs

START DATE: Jan. 28, 2004

POLITICAL EFFECTIVENESS RATING: 2.5 stars (out of four)

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ANALYSIS: It was only inevitable that a pro-President Bush group would go after the aggressive attacks being served up by the liberal Democratic advovacy group, Moveon.org. It's also no wonder they would select the infamous "Hitler" ad that had been posted on the Moveon.org Web site as the example. This ad represents something of a first for presidential politics: one Internet-based advocacy group buying ad time to attack another Internet-based group.