Kerry Credibility-Building Ad Returns to Basics

WASHINGTON – AD: Del

TARGET AUDIENCE: Iowa and New Hampshire

PRODUCER: Riverfront Media

POLITICAL EFFECTIVENESS RATING: Three stars (out of four)

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ANALYSIS: I think it's a good credibility-building spot. You usually use a credibility-building spot at the beginning of a campaign when candidates need to establish basic credibility, or in the waning days of the campaign when there are a lot of charges and attacks and counterattacks going back and forth.

I think it is one of the best spots Kerry has run.