The stars of "The Producers" (search) had been planning to celebrate their return to the Broadway show on Dec. 31 at a $1,500-a-plate post-performance champagne dinner in the lobby of the Minskoff Theatre overlooking Times Square.
But yesterday, the producers of "The Producers" admitted poor sales had forced them to cancel the bash.
"Tickets were selling, but they were selling slowly," said Richard Frankel, one of the producers of the show.
The $1,500 price tag included a prime orchestra seat to the show plus the post-performance dinner.
There were 300 of those pricey tickets available, but only 100 had been sold, Frankel said. He also admitted regular tickets for the New Year's Eve performance, which are priced at $600, are not selling nearly as well as he had hoped.
He said the price might be reduced to $250-$300.
"We are wondering whether we really want to leave the price at $600 or lower it and have a more pleasant Christmas," he said.
Rival Broadway producers weren't surprised the $1,500 ticket was a bust, and some called the producers of "The Producers" "greedy" for trying to get such a staggeringly high price.
"They're trying to squeeze everything they can out of the show while Matthew and Nathan are back in it," one producer said. "But this time, they over-reached."
Frankel responded: "We may have overestimated the price for tickets, but we see hundreds of tickets for the show on sale on the Internet for thousands of dollars."