NEW YORK – Donald Trump (search) won't fall into the same, quotable trap that's haunted New York hotel scion Leona Helmsley (search) for years - even if it means rewriting the commercials for his new NBC show.
Trump refused to follow the script written for an ad to promote his new reality show "The Apprentice," (search) declining to utter the line: "These guys are gonna wish they were eating bugs when I get through with them," according to the industry trade magazine Advertising Age.
The line was a reference to other top-rated reality shows "Fear Factor" and "Survivor" on which contestants frequently consume insects.
"I don't like that line. It has no class," Trump said.
The Don also didn't like the cliché: Greed is good.
"That line will follow me around forever," Trump told "Apprentice" executive producer Mark Burnett (search) citing Helmsley who once said, "Only the little people pay taxes."
"There were a couple of lines that I didn't believe in, so I passed on them . . . I don't happen to think that greed is good, so I wouldn't say it. There were some other things I didn't like either. If I don't believe it, I don't have to say it," Trump told The Post yesterday.
Trump told The Post yesterday that Burnett respected his wishes and even agreed with him after he explained why he didn't like the platitudes.
"Burnett is great, he goes along with me 100 percent because he wants me to be comfortable with it," Trump said.
NBC has not announced when "The Apprentice" will air, but sources close to the project say it's been moved up to debut in January. Execs were originally leaning towards airing it next February.
The show is also expected to have a live two-hour finale next spring, at the end of its 16-week run.
On "The Apprentice," 16 wannabe Trumps (out of the 215,000 who auditioned) will vie for a chance to land a big-bucks job working for Trump.
The contestants arrived in New York City from all over the U.S. in mid-September and have lived together at a secret location ever since.