"It is kind of surprising how much they're talking about sex," Dustin DeLuke of Plymouth, N.H. told the Concord Monitor, a local New Hampshire newspaper.
Plymouth, N.H. is the small town where Kelley and the show's producers decided to film exterior scenes for the show. Everything else is filmed inside a studio in Los Angeles.
But DeLuke, like many others in Plymouth, gathered at a local inn last week to watch the debut of "Brotherhood" on the inn's big-screen TV.
The were excited to see familiar local landmarks appear in the new drama and wondered if the rest of the U.S. would view now think they're sex-crazed, fat people.
And they wondered about Kelley's habit of mentioning sex in almost every scene.
"I was like, 'Did he just say penis?' " said Amanda Boisvert, a Plymouth State College junior.
"Brotherhood" follows the lives and loves of three overweight, middle-aged brothers in a small town in New Hampshire. One is the mayor, the other is the chief of police and the third is a family man who is unemployed.
"I was a little anxious going into this," said Tom Seiler, a state film commissioner. "Hollywood has a different view of New Hampshire and of rural America. But I think they did a pretty good job of capturing the level of sophistication in New Hampshire."
It's not like people in New Hampshire don't have sex, the locals explained. But it was watching a show about New Hampshire and having sex mentioned in almost every scene, they said.
Hollywood's portrayal of the people who live in New Hampshire could have been worse.
"The brothers could have been toothless. Their wives could have been their sisters," wrote one newspaper columnist.