NEW YORK – Women may be talking about it, but men are quietly taking note.
Guys are watching "Queer Eye for the Straight Guy," (search) the Bravo channel's hit makeover show - and practicing what the show's Fab Five style experts preach.
They may not be making "food and wine connoisseur" Ted Allen's truffle fois gras mousse or slavishly following "fashion savant" Carson Kressley's (search) bold color dictates, but guys are picking up a tip or two.
In the show's second episode, "grooming guru" Kyan Douglas gave a New Yorker named Adam the ultimate lesson in shaving, including the best time of the day to do it and what products to use.
"My friends and I did have a group discussion about shaving in reference to that episode," says Will Paley, 23, a production assistant from Carroll Gardens, Brooklyn.
"We all learned better shaving techniques, as far as using warm water and using [pre-shave oil] before you shave, instead of just using shaving cream and aftershave."
(Paulson didn't know that pre-shave oil existed, but after seeing it on the show, he bought some from the Body Shop.)
Kyan's motto is "There's no excuse for nose hair. Ever!" And he recommended "manscaping" - trimming body hair - to the show's fifth makeover, Andrew.
"The show has enlightened me on the positive effects of being well-groomed," says Nick Marwell, 23, a photo assistant from Brooklyn. "There was a particularly moving episode involving nose hair that really hit home.
"The bottom line is that nose hair cannot be thought of as cute or roguishly charming. There is no way to fit nose hair into one's style package, even if that style sense is bent on rejecting the values of the hoity-toity fashionistas."
Marwell's 22-year-old girlfriend, Margaret Lee, is pleased with her man's new attention to grooming.
"My take on it is that if he continues to watch the show and do his own sort of self-scrutiny, then I don't have to do it," she says.
New York salons and spas featured on "Queer Eye" have seen an increase in straight guys booking appointments since the show started airing.
At the Ajune Spa (search), featured in the seventh episode, there has been a "significant" increase in the male clientele, says spokeswoman Elizabeth Galante.
They're demanding eyebrow and back waxes, facials and the Ajune Mochachino Body Scrub that Kyan recommended on the show.
At Paul Labrecque (search) Gentleman's Salon and Barbershop - where the TV show's bald Vincent got a "sport" manicure, scalp treatment, and a face and scalp shave - there has been an increase in bookings by younger men, from firefighters to Wall Streeters, says general manager Lilyann Shlemon.
"Queer Eye" "design doctor" Thom Filicia's interior design tips also hit home.
During the recent blackout, one New Yorker carefully placed candles around his apartment, not for the light, but for the effect - something he picked up from the show.
But there's more to "Queer Eye" decorating than candles.
"I learned that if you put anything - even a piece of red fabric - in a frame and hang it up, it becomes art and looks really nice," says Rob Travieso, 24, a grad student from Brooklyn.
The one thing that hasn't caught on with the guys is spray-on tanning.
"On the show, they made the guy get in a thong and sprayed his whole body down with some bronzing lotion. I would never do that, especially on national TV," says Paley.
"Queer Eye" may have prompted guys to make some changes, but some things remain the same.
"I still haven't succumbed to hair gel or tucking in my T-shirts, and I haven't given up Hot Pockets," says Travieso, "but maybe if I keep watching . . ."