Our panelists give you the scoop on all the inside business information before you hear it anywhere else in The Informer segment:

David Asman: Mike, last week you mentioned Coca-Cola (KO), now you have some information on it.

Mike Ozanian, senior editor: Yeah, Coke (search), you know they’ve sort of come out. They’ve been rigging their marketing tests a little bit on some new soft drinks, some fountain drinks…

David Asman: Hold on. “Rigging just a little bit?” Isn’t there a criminal investigation involved?

Mike Ozanian: That’s true that there is. I, personally, don’t think there’s going to be a big write-off, or charge against earnings, because I don’t think there’s a large-scale accounting game going on here. However, I do think you should sell the stock, it’s at about $46, I think it’s going to go down to $35, and the reason is because there’s a long-term decline in the company’s profitability. And I think that’s why the company is pushing so hard.

Bill Baldwin, editor: Maybe, maybe not, but I wouldn’t put much stock in this so-called “whistle blower suit.” It could be pure extortion, you don’t know if there’s any factual basis to this thing about “they’ve got metal shavings in it.” I don’t buy it. I just don’t buy it at all.

David Asman: Bill, let’s stick with you. Microsoft (MSFT) announced that they are ending their stock option deals for employees. Other companies too, right?

Bill Baldwin: I don’t see a lot of other companies renouncing this, but I think with Microsoft ushering in a new era of integrity, and how people are compensated, it is trouble for option addicts. Cisco Systems (CSCO) is an obvious candidate, so is Apple Computer (AAPL) and would be Adobe Systems (ADBE).

Dennis Kneale, managing editor: I’ll tell you, just to take the opposite view, I think it’s a trouble sign at Microsoft. If you’re a company that is giving your employees options, it’s because you think your stock is going up in the future. Microsoft must have lost some faith.

Bill Baldwin: Maybe, and maybe not. Maybe they just believe, as Warren Buffett does, that the old option game, with the phony accounting, is not such a good idea.

David Asman: All right, Dennis let’s go to the mergers subject, they’re back?

Dennis Kneale: Let’s talk some mergers. This is a chemistry story. The takeover testosterone is back. Within the last few weeks, all kinds of takeovers announced. Look at the industries: auto parts, aluminum, long-haul trucking, data storage, software, medical equipment…

David Asman: So how do we play all this merger-mania?

Dennis Kneale: It’s too hard to play who you think is going to get bought. So play the bankers, who make money. Look at Goldman Sachs (GS), take a look at Merrill Lynch (MER), they’re trading at about what the market is trading at right now.

David Asman: So, whether the mergers work, or if they don’t work, you make money on the bank.

Dennis Kneale: In any gold rush, you ought to invest in the guy who’s selling pick-axes.

Mike Ozanian: He’s absolutely right, but the investment banker I actually like is Bear Stearns (BSC), because the stock’s about $70, which is right about at the book value. Very cheap.

David Asman: Is Bear Stearns one of them, Dennis?

Dennis Kneale: What he said. Oh, yeah.

Makers & Breakers

McDonald’s (MCD)

David Asman: Let's talk McDonald's first. They're installing the superhighway to go with their super-sized fries, turning some of their restaurants into "McCyber cafes." Is this just a gimmick, or is it going to pay off in the bottom line?

Jeanette Schwarz Young, president of J.A. Schwarz: BREAKER

Well, I think they’re trying to copy Starbucks (SBUX) somewhat, but I can’t see sitting in a McDonald’s with my computer, with children throwing French fries at me.

David Asman: Well, you can’t, but are the millions of McDonald’s customers going to be interested?

Jeanette Schwarz Young: I don’t think they will be. You want to go in there for fast food and a meal.

Jim Michaels, editorial vice president: BREAKER

The McDonald’s customers are more likely to be listening to rap music on their walkmans than they are surfing the net. There’s one reason I don’t like this company and it’s very simple. Their cash flow barely covers their capital expenditures, leaving very little for dividends or reducing debt. I’m a breaker on this stock.

Bill Baldwin, editor: BREAKER

I’m positive on this stock. I think it’s a great franchise. I tend to have Jeanette’s suspicion, that no one who’s in there for either speed or grease is going to waste any time on a Wi-Fi network, but that doesn’t mean it’s not a good stock.

Jeanette Schwarz Young: Well, with a PE that it is supporting, I see no reason to purchase the stock at this level. I would absolutely, if I had to buy it, wait for a pull back. Actually, right now, I just can not justify a purchase of this stock.

Wal-Mart (WMT)

David Asman: Is Wal-Mart one step closer to becoming unionized? The Arkansas Supreme Court has ruled unions have the right to enter the store and solicit the workers. Jeanette, good or bad for the stock?

Jeanette Schwarz Young: BREAKER

That is not a very happy deal for Wal-Mart with 1.4 million employees. The unions must be looking at a great payday. I’m pretty negative on Wal-Mart also, I’m actually neutral to negative. Basically, as a stock rises, you can’t really say “sell it, sell it.”

Bill Baldwin: BREAKER

Have you ever been in one of these Wal-Mart’s? I think it’s a ‘Trash-Mart.’ I think it’s just as bad as Kmart, but there’s one advantage it’s always had over Kmart: non-unionism. They would pay their employees with stock bonuses, which was great when the stock was going straight up. It’s not going straight up anymore. I’m very negative on it.

Jim Michaels: MAKER

Bill, there’s a lot more to that moneymaking machine than just low-paid employees. They are a technology company, basically. Their use of technology is brilliant. They are unstoppable in retail, I don’t like the price, 30 times earnings scares me, but I would never bet against Wal-Mart.

David Asman: Even at this price? Even at 30 times earnings?

Jim Michaels: Even at this price, I would not sell this stock.

Jeanette Schwarz Young: I would not buy this stock. I would hold this stock, I would sell calls against it, and I would put close stops in.