NEW YORK – Here's the first look at Lifetime, the new monthly women's magazine spun off from cable's Lifetime network.
"We knew women love Lifetime TV because stories of real women touch them," says Lifetime editor-in-chief Sally Koslow.
"We've tried hard to embrace the sensibility of Lifetime but to do what's right for the magazine.
"The obvious message of the magazine is to send a message all women need to hear: That it's time to relax," Koslow says. "I don't think American women are being given that message."
The publisher of Lifetime Magazine, Hearst, is half-owner of the cable channel with Disney/ABC. Until the war catapulted Fox News Channel to the top of the ratings, Lifetime was ranked as cable's No. 1 channel.
Lifetime is hardly the first magazine to be spun off from a TV network.
ESPN created ESPN Magazine with the idea of selling subscriptions to a somewhat busy and sarcastic sports magazine to viewers who liked those qualities about the cable channel.
Kids channels like Nickelodeon also publish companion magazines.
Lifetime the magazine isn't distancing itself from its TV sister. The cover girl, singer Faith Hill, is the subject of this month's Intimate Portrait, Lifetime's TV profile series.
Still, the magazine is largely positioned as a women's lifestyle monthly.
Included are features on "Growing Confident Girls" and "3 Things You Can Learn From Him About Walking Tall," while a "Lifetime Friends" feature tells of how "My Best Friend Saved My Life," a doctor diagnosing her friend's breast cancer.