Meet the new Bachelor -- tire heir Andrew Firestone.

Firestone, the great-grandson of tire king Harvey Fireston, is the new star of ABC's reality show. He was introduced on yesterday's Good Morning America.

The tire heir works in the Santa Barbara, Calif. vineyard (Firestone Family Estates) that bears his family's name.

Firestone said he doesn't have an "ideal woman" -- but will follow his mother's advice (to find a woman who "balances" him out).

Firestone's version of The Bachelor premieres March 26.