HILLSBORO, Mo. – The Sopranos have ordered a hit on Best Buy.
James Gandolfini and his co-stars on the smash HBO series are suing the electronics chain for running their photos in a playful newspaper ad last year.
The ad, published in February 2002, featured a publicity shot of the cast on the New Jersey boardwalk and offered a special deal on cable subscriptions to HBO and Showtime.
In it, Tony Soprano says: "Call the Boys. Tell 'em I got a sweet deal for 'em. But it ain't gonna last long. They got all the shows a guy wants, plus The Sopranos. What, you got a problem with that?"
Also suing beside Gandolfini are Lorraine Bracco, Edie Falco, Michael Imperioli, Steve Van Zandt, Tony Sirico, Robert Iler and Jamie-Lynn Sigler.
They charge Minnesota-based Best Buy, which has stores in New York City, with fraud and invasion of privacy. No damage amount is mentioned in the lawsuit.
"Best Buy used the cast members to promote their sales without permission," Gandolfini's lawyer, Jonathan Anschell, told The New York Post. "The point is that any actor or actress has the right to decide whether or how their picture or likeness will be used in an advertisement."
Best Buy did not return a call for comment.
HBO is now rerunning the first four seasons of The Sopranos, the premium cable network's most-watched original series.