Here she is, all dolled up in peek-a-boo lingerie -- it's Barbie as you've never seen her before.
After years of pushing her as the virginal girl next door, the Mattel toy company has given its most famous toy a decidedly naughty look.
The new, limited-edition doll -- officially called "Lingerie Barbie" -- comes complete with sexy black or pink garters, silk stockings, stiletto heels and other saucy accessories.
In the current FAO Schwarz holiday catalog, Mattel's description of the sexy collectible says:
"Barbie exudes a flirtatious attitude in her heavenly merry widow bustier ensemble accented with intricate lace and matching peek-a-boo peignoir.
"[She's] simply sassy in a short pearl-gray satin slip trimmed in black lace" and "thigh-high stockings" that "add a hint of flair."
And how much does Lingerie Barbie go for? Her price is a, ahem, very reasonable $45 - less than a pair of panties and garters at your local sex shop.
Mattel admits the new Barbie has a decidedly adult flavor - and insists she's not about to replace the goody-goody Barbies that little girls have played with for years.
"We're not marketing it to kids," says company spokeswoman Ria Freydl.
Barbie debuted in 1959, when she took the New York Toy Fair by storm, and overnight became one of the most recognized toys in the world.