NEW YORK – The Osbournes are making sure they get the biggest buck for their bang.
In one of the most aggressive licensing programs in history, Ozzy and Sharon Osbourne have sold their name and likeness for more than 74 pieces of merchandise -- ranging far beyond the predictable T-shirts and fridge magnets.
Among the more unusual merchandise the Osbournes are offering are incense burners, air fresheners, expletive-spouting key-chains, kids pajamas and memo boards.
Although it's not the largest licensing program of its kind -- pop stars like Britney Spears and 'N Sync sell many more kinds of merchandise -- experts say the Osbournes campaign is one of fastest growing.
"You have to get the merchandise out there quick enough so that they can make some money off the licensing and merchandising," says Joyceann Cooney, Editor-in-Chief of License! magazine.
Since last spring, the Osbournes have more than doubled have for sale in the coming the amount to knick-knacks they'll months.
Among the many items for sale will be the first season of the show -- unbleeped -- on DVD. The two-disc set hits stores in March and will include four new episodes and an Osbournes drinking game.
Meanwhile, in an interview with Barbara Walters that airs tomorrow, Sharon Osbourne -- who's been fighting colon cancer -- is expected to announce that this will be the show's last season.
"For a while that will boost the merchandise sales, because now you're adding a memorabilia type of aspect to it," says Cooney. "If they make personal appearances following the show's ending that'll help the merchandise sales further.
"But the out of sight, out of mind concept is probably going to play a role here," says Cooney.