E!'s Joan and Melissa Rivers will have some stiff competition on the red carpet at this year's Emmy Awards -- powerhouse NBC.

Today show co-hosts Katie Couric and Matt Lauer will be hosting a pre-Emmys show on the red carpet, which for years has been the domain of the Rivers women as they interview celebrities entering the ceremonies and assess their outfits. 

NBC is airing this year's awards ceremonies, hence the presence of Couric and Lauer, who will host Countdown to the Emmys from 7 to 8 p.m. 

Joan and Melissa, meanwhile, will get a one-hour jump on NBC. They'll be on the red carpet from 6 to 8 p.m. 

NBC-owned Access Hollywood will also provide post-Emmys coverage with co-anchors Pat O'Brien and Nancy O'Dell hosting Backstage Access

NBC owns part of Access Hollywood

E! seems undaunted by the competition. 

"This doesn't affect us at all," said an E! spokeswoman. "We'll be up and running with 10 hours of live coverage, including the two-hour pre-show with Joan and Melissa and post-show coverage with Steve Kmetko and Jules Asner." 

Joan Rivers has made a cottage industry of grabbing stars, both at the Emmys and the Oscars, and asking them where they've procured their dress or suit for that night. 

Many celebrities fear the Rivers encounter, since it's gotten testy at times, but most stars are good sports about it. 

Melissa Rivers usually stays away from the fashion criticism, focusing instead on the stars' shows or movies. 

The 54th Annual Primetime Emmy Awards air Sunday, Sept. 22, with Late Night host Conan O'Brien hosting. 

Last year's ceremonies on CBS were cancelled twice -- once after Sept. 11 and again when the U.S. invaded Afghanistan -- before airing in November with host Ellen DeGeneres. 

When they finally got under way, last year's Emmys were a bit more subdued than in years past due to the Sept. 11 attacks and everything that followed in its wake.

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