NEW YORK – Yeehaw! Move over Ozzy and Anna Nicole. CBS is dusting off the Beverly Hillbillies and turning it into a reality show.
The project, tentatively titled Real Beverly Hillbillies wants a lower-middle class family to transplant from their home in Somewhere U.S.A. to a mansion in Beverly Hills, reports Variety.
For the next year, the family will be pampered with luxuries including personal assistants and maids and given a chance to earn megabucks.
"It's a great fish-out-of-water story," CBS vice president of alternative programming Ghen Maynard said.
The show will borrow the overall structure of the original comedy that aired on CBS from 1962 to 1971, but the plotlines will unfold on their own and will be edited like The Osbournes.
CBS has already set up a hotline for families who are interested in auditioning -- (323) 993-7104 -- and a Web site is expected. "We're looking for somebody in a rural area who has not experienced city life," CBS spokesman Chris Ender said yesterday.
"A lot of it will be funny, but a lot of it will be real. We want to find a family that's different from what most people know but still relatable, a family that loves each other a lot."
CBS reportedly bought the concept immediately after it was pitched.
"It's rare that you hear an idea and in the first 30 seconds, you instantly get it," Maynard said. "Imagine the episode where they have to interview maids."
Maynard said the show is not designed to mock its stars or rural families, unlike E!'s Anna Nicole Show which has been criticized for taking advantage of the wayward ex-Playboy bunny.
"The intent is to be respective but at the same time enjoy the humor that comes from the fish-out-of-water scenario of the show," he said. "We want a family with a sense of humor about themselves."
Maynard said it didn't hurt the show's cause that CBS already owned the rights to the original comedy. The original show followed the antics of the backwoods Clampett clan -- Jed, Granny, Ellie May and Jethro -- who struck oil and moved to Beverly Hills.