NEW YORK – Rosie O'Donnell could end up stuck with her own faltering magazine.
Gruner + Jahr, publishers of Rosie, are reportedly looking to sell the magazine to the talk show diva.
"I'm sure Gruner + Jahr would make it attractive" for O'Donnell to take over Rosie, a source close to the situation told Ad Age. "What's unclear is whether she has an interest in doing that."
Cindi Berger, O'Donnell's publicist, said it is "way too premature" to comment on whether Rosie is interested.
"They're working on resolving their creative differences," she said. "She is proud of the magazine and what it stands for."
O'Donnell has wasted no time in hiring the top dogs to represent her in these discussions. She hired former U.S. Attorney Mary Jo White to handle her negotiations with the publishers.
Creative differences arose in June when Cathy Cavender, the editor-in-chief who navigated the switch from McCall's magazine to Rosie, was replaced by Susan Toepfer, formerly the No. 2 at People magazine.
While lagging newsstand sales appeared to be the reason Cavender was relieved of her responsibilities, it didn't help that she put the Queen of clean, Martha Stewart, on the mag's cover just as the ImClone insider trading scandal snared Stewart in its net.
Toepfer is known as a brusque, no-nonsense editor with a hard side -- quite a far cry from what Rosie wants the magazine to represent.
"Rosie wants the magazine to focus on what really matters in life -- self-acceptance, compassion, family, friendship and the true spirit of giving," White said in a statement. "It is a matter of personal integrity to her that the magazine has reflected these ideas and values."
A spokesman for Gruner + Jahr said, "Our focus is on working these things out and continuing to publish this magazine."