NEW YORK – More than a million and a quarter viewers took a pass on Week 2 of The Anna Nicole Show as ratings fell 25 percent from the show's premiere a week earlier.
Sunday night's episode of Anna Nicole Smith's controversial new reality sitcom scored a 3.02 household rating, according to national Nielsen numbers released yesterday -- down from 4.1 on Aug. 4, when the series the premiered to record viewership and scathing reviews.
The numbers translate to 7.6 million viewers for Episode 1 and just under 6.4 million for Episode 2, according to E! Entertainment Television, which is airing the series on Sundays at 10 p.m., with repeats throughout the week.
The Anna Nicole Show is the first reality-sitcom to be launched in the wake of the phenomenal success earlier this year of The Osbournes on MTV.
Smith is the plus-sized former stripper and Playboy model who married an 86-year-old Texas oil billionaire, Howard Marshall, and has been battling with his sons for control of his estate.
On the show's most recent episode, Anna Nicole was seen taking an urn of Marshall's ashes on a "tour" of her new home. She also paid a visit to a Hollywood lingerie store and engaged in a profanity-laden shouting match with her personal assistant.
Despite the drop-off in viewers, E! executives say they're still happy with their new reality show.
And while overall viewership fell week to week, the number of younger viewers actually increased -- from a 3.5 rating in the 18-34 age group in Week 1 to a 3.7 in Week 2.