Maxim magazine is close to a deal that would bring its babes-and-beer formula to TV 24 hours a day.

The red-hot men's mag, published by London-based Dennis Publishing, is reportedly in talks with USA Network parent Universal Television about launching an entire cable channel made up of programs inspired by the contents of the magazine. 

Maxim execs have previously discussed developing individual programs for USA Network, but recently the talks have expanded to include the possibility of a full-fledged cable channel spin-off, according to a report in The Hollywood Reporter

Officials at both companies declined to comment. "Maxim has been contacted and spoken with many people over the past few years," said a spokesman for the magazine. "We cannot comment on the individual conversations that have and are taking place with these parties," he said. 

Like the monthly magazine, a proposed Maxim TV channel would be aimed first and foremost at young men. 

The magazine specializes in showcasing young actresses in sexy photo spreads, although, unlike Playboy and other magazines, Maxim's photo subjects are almost, but not nude. 

The articles typically focus on young men's interests. For example, stories in the May 2002 issue include an article titled "Chickproof Your Pad," a guide to making one's date feel comfortable in one's apartment; "Spot a One-night Wonder," an advice piece on how to tell when a young woman is interested only in sex with no strings attached; and a photo spread featuring Lil' Kim, the scantily clad petite rap star.

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