A lot of people have trouble with Valentine's Day.

Actor Mel Gibson goes so far as to say he doesn't buy his wife anything on this day. That it's all a commercial setup.

"I tell her everyday I love her," he says. "I don't need a Valentine's Day to do that."

I admire that. But sadly, some of us lunk-heads do need a reminder now and then. To take ourselves less seriously, and those we hold dear, more closely.

What's startling is that about half of us men in this country don't even acknowledge this day to our significant other. Nothing. Nada. Not even a card.

That's fine if you're Mel Gibson. But what if you're not?

Yes, Valentine's Day comes with a lot of buying pressures. And yes, it is an industry now. But I say, so what? The card makers will make out like bandits. The flower guys, like thieves.

But you don't need to get a card, or flowers, as much as you need to do something, anything to say thank you to someone who means a lot to you.

It's sad it takes some of us guys a big occasion to do something big.

Here's what I say, "Guys, a lot of us have lousy reputations. We have lots of explaining to do. Don't break the bank. But please, don't break her heart."

Take it from a business guy. It's not the big things women seek, it's the little things they sometimes never get.

Today, get it for them.

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Watch Neil Cavuto's Common Sense weekdays at 4 p.m. ET on Your World with Neil Cavuto. 

Neil Cavuto serves as senior vice president, anchor and managing editor for both FOX News Channel (FNC) and FOX Business Network (FBN). He is anchor of FNC's Your World with Cavuto - the number one rated cable news program for the 4 p.m. timeslot - as well as the FNC Saturday show Cavuto on Business. He also hosts Cavuto on FBN weeknights at 8 p.m. In addition to anchoring daily programs and breaking news specials on FNC and FBN, Cavuto oversees business news content for both networks and FNC's weekend business shows, including Bulls & Bears, Forbes on Fox, and Cashin' In. Click here for more on Neil Cavuto.