ROME —  Underwear ads apparently run in the family.

Fashion icon Victoria Beckham is the spokeswoman for the new Armani fashion house lingerie line — following in the footsteps of husband David Beckham, who also appeared in the fashion house's underwear campaign.

The company said Friday that Beckham will debut in the spring-summer 2009 advertising campaign of Emporio Armani women's underwear.

Giorgio Armani called the former "Posh Spice" of the Spice Girls a "style icon, a dynamic lady whose influence and recognition will add great excitement" to the ad campaign.

David Beckham has just agreed to move to Milan, Italy's fashion capital, on a three-month loan to AC Milan starting in January.