Nike just did it. Now Reebok has followed suit, announcing on Friday the retail giant will no longer sell Michael Vick NFL products at its retail locations nor on its Web site, citing concerns over the dogfighting allegations against the Falcons quarterback.

“While we respect the legal process we find the allegations against Mr. Vick too disturbing to ignore; therefore, we have decided to immediately suspend selling Vick NFL product [sic], both at retail and online through the Reebok Web site,” the company announced in a press release. “In addition, Reebok has honored retail cancellations of Vick NFL jerseys.”

Vick pleaded not guilty Thursday to federal charges of sponsoring and housing a dogfighting operation dubbed Bad Newz Kennels. He was released without bond until a Nov. 26 trial — at which he faces sentencing of up to six years in prison and $350,000 in fines and restitution.

The indictment includes an allegation that dogs in the animal violence ring were electrocuted if they did not pass grueling strength and endurance tests.

Although Reebok does not have an individual endorsement deal with the football player, the company is the official supplier of apparel and equipment to all 32 NFL teams and the league's 1,800 players.