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GM to Edit Robot Ad After Criticism From Anti-Suicide Group
Friday, February 09, 2007
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DETROIT — General Motors (GM ) says it'll edit a commercial about a sad robot jumping off a bridge because complaints were made to a suicide-prevention group.
The ad made its debut during the Super Bowl .
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GM had initially said it would not change the spot, but the company changed its plans after a meeting this morning with the American Foundation for Suicide Prevention . The group says it started receiving complaints the day after the game.
The ad opens with the machine dropping a screw while working on a GM assembly line. It's kicked out of the plant and finds work waving a "Condos for Sale" sign and holding up a speaker at a fast-food joint. It appears sad as it watches new GM vehicles drive by.
As the song "All By Myself" plays, the despondent robot leaps off a bridge into the water below. It then wakes up inside the factory. It was all a dream.
GM says it wanted to show its obsession with quality.
No date's been set for airing the airing the revised commercial.
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