It was probably not the day at the beach that Miss USA Tara Conner had in mind.

With winds whipping on a frigid February afternoon, the 21-year-old Conner was at Jones Beach on Tuesday, doing a photo shoot to promote Donald Trump's $40 million planned catering facility, Trump on the Ocean.

"I'm good," said Conner, modeling off-the-shoulder bridal dresses. "I'm cold, but I'm fine."

Trump told Newsday in Wednesday's editions that using Conner as "the face" of Trump on the Ocean will help revamp her image. She recently completed a stint in an alcohol and drug rehabilitation center after nearly lost her crown for hard-partying in New York nightclubs.

Trump, who owns the Miss USA pageant, said at a much-publicized press conference in December that Conner could keep her crown if she straightened up.

"We are trying to get Tara in the mainstream in a positive way," he said.

Conner thanked Trump for giving her a second chance, but avoided commenting on the feud between the billionaire developer and "The View" co-host Rosie O'Donnell that developed over his decision to let her keep her title.

"I just want to finish my lunch," Conner said.