SACRAMENTO, Calif.  —  A radio station fired three morning disc jockeys and seven other employees Tuesday after a woman died from drinking nearly two gallons of water in a contest.

The hosts of KDND-FM's "Morning Rave" were fired a day after the station announced it was suspending the show and investigating the death of 28-year-old Jennifer Lea Strange.

She died Friday after drinking the water in an attempt to win a Nintendo Wii, competing to see who could drink the most water without going to the bathroom.

John Geary, vice president and general manager of KDND's parent company, Entercom/Sacramento, announced that 10 employees were fired.

Strange died of water intoxication, according to a preliminary autopsy. Drinking large quantities of water rapidly can cause brain swelling and lead to seizures, coma and death.

The county sheriff's office said it was not investigating.