PARIS  —  Anna Wintour (search), editor in chief of Vogue magazine, was hit with a tofu pie by anti-fur demonstrators as she attended Paris fashion week.

Dan Mathews, vice president of People for the Ethical Treatment of Animals (search), said the vegetarian tofu tart was retaliation for Vogue's decision to run fur ads while refusing to use PETA's anti-fur messages.

The animal rights group offered to pay the same fee, Mathews said.

Wintour, editor of the U.S. edition of Vogue (search), was hit with the tart as she waited to see the Chloe fashion show Saturday. It was the second time in a year that PETA has hit her with a pie.