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Bethany Hamilton Launching Fragrances

Friday, April 01, 2005

NEW YORK  —  Teen surfer Bethany Hamilton (search) is bottling her passion: She's launching two fragrances — Stoked (search) and Wired (search) — that aim to capture the smell of the ocean.

Stoked is for girls and Wired is for boys. Stoked blends notes of clementine, pineapple, tropical orchids, lotus blossoms, sandalwood and coconut. Wired includes notes of orange and Asian pear, jasmine, juniper, cedar wood and sandalwood.

Hamilton says "stoked" is surfer speak for "excited, pleased, happy or thrilled" and "wired" means to "have mastery over a place, a maneuver or a situation."

The fragrances, available later this year, will be produced by Revelations Perfume and Cosmetics. A percentage of the sales will go to World Vision, an international Christian humanitarian organization.

Stoked is "just the way I feel after a great day of surfing," Hamilton said in a statement. "A little bit feminine, it has all the good aromas and memories of a great day at the beach."

Hamilton has been surfing competitively since she was 11. In 2003, she lost her left arm in a shark attack off Kauai, Hawaii. She has since returned to surfing (search).

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