Lonzo Ball hasnt made it to the NBA just yet, but hes already become one of the most discussed players in basketball this year. A large part of that is because of his stellar play at UCLA, but its also due to the fact that he has an outspoken father and the most expensive signature shoe around.
Lonzo and LaVar unveiled the ZO2 last month with a crazy price tag of $495, generating a great deal of criticism for Big Baller Brand. LaVar Ball has attempted to explain the reasoning behind the shocking cost, but Lonzo has said very little about it.
The entire family appeared on the latest episode of Sneaker Shopping from Complex, and in it, Lonzo discusses the inspiration behind the ZO2 and how long it took him to design it. He was even asked if its fair to say that the design was influenced by the Adidas Ultraboost sole and Kobes signature shoe.
Yeah thats fair, Lonzo said. I just figured, I got what I thought would be a nice shoe and the way it came out, I was happy with it. So we released it, and Im happy with the whole thing.
It didnt take long for sneakerheads and even casual shoe fans, for that matter to realize the similarities between the ZO2, the Ultraboost and the Kobe 11. The resemblances in style are impossible to ignore, which isnt necessarily a good thing.
As for coming up with the final design, it didnt take Lonzo very long.
Designing it didnt take too long, he said. Took about three, four hours. I was with my man D-Mo, and then when they went to production with it they told me it would be finished and they got it done.
So while its easy to criticize Lonzo for using aspects of other wildly popular shoes, we do have to remember one thing: Hes only 19 years old. The fact that he even had the chance to design a signature shoe and that it didnt turn out like the Curry 2 Chefs is a major victory in its own right.
So while they may be expensive (really expensive), its just the beginning for Lonzo Ball in the sneaker industry.