Owen Larson, son of NASCAR Sprint Cup Series driver Kyle Larson and Katelyn Sweet, is reaping the benefits of dad's Target sponsorship.

In a Huggies "Little Movers" diapers commercials produced by Target, the 1-year-old appears to be a natural as he runs around with mom and dad in his television debut.

The commercials were filmed at Larson's home in Charlotte, North Carolina.

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Larson's No. 42 Chip Ganassi Racing Chevrolet will feature a Huggies "Little Movers" paint scheme in Saturday night's Bass Pro Shops NRA Night Race at Bristol Motor Speedway.

Sweet provided a glimpse of the commercial on Instagram.

My #littlemover is quite the star. Mommy can barely keep up. #Huggies #TeamTarget

A video posted by Katelyn Sweet (@katelyn_sweet) on