As part of its DEWcision 2016 promotion, Mountain Dew has launched branded virtual reality content featuring Hendrick Motorsports drivers Dale Earnhardt Jr., Kasey Kahne and Chase Elliott.
"The VR experience puts fans in the virtual driver's seat next to three of NASCAR's most popular drivers -- Dale Earnhardt Jr., Kasey Kahne and Chase Elliott -- where they can race through worlds powered by Baja Blast (think California beach and desert) or Pitch Black (think neon-lit futuristic cityscape)," said the folks at Moutnain Dew. "Depending on which path a fan chooses in the VR experience, their vote will also be counted to help determine which flavor wins DEWcision 2016.
"DEW is one of the first brands to use the new Oculus Rift VR headset and developer kit to transport fans to a choose-your-own adventure gamified VR racing experience. Firstborn developed the experience using Unreal gaming software for VR. After putting on the VR headset, the viewer is seated and given an Oculus-enabled steering wheel. The steering wheel is linked to the VR world, allowing viewers to steer their chosen car on the racetrack."
Fans can also get exclusive VR content when they scan Pitch Black or Baja Blast bottles using Visual Shazam. Once the bottle is scanned, fans will be able to view the VR content within the app and choose to vote on their favorite beverage as part of DEWcision 2016.
Check out the video below for more.
Receive your weekly recap of all the happenings around the world of sports.