Former Wisconsin Badgers defensive end J.J. Watt has a new look.

The Houston Texans star debuted his new personal logo on social media yesterday, a stylized take on his initials that also seems to evoke the University of Wisconsin.

"My logo. My vision. My goals," Watt said in a post on Instagram.

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My logo. My vision. My goals. #HuntGreatness

A photo posted by JJ Watt (@justinjames99) on

The image is comprised of back-to-back Js arranged as a W, highlighting both his last name and (probably) the name of his alma mater.

The logo also seems to reference Watt's number 99 when flipped upside down, and debuted alongside a Reebok video hyping his new slogan: "Hunt Greatness."

Watt signed an endorsement deal with Reebok early last year.