Arizona Cardinals head coach Bruce Arians continued his offseason crusade to save the future of football, this time at the Arizona Cardinals High School Football Coaches Clinic.

"We feel like this is our sport," Arians said Friday, via FOX Sports 910 in Phoenix. "It's being attacked, and we got to stop it at the grass roots. It's the best game that's ever been (expletive) invented, and we got to make sure that moms get the message; because that's who's afraid of our game right now. It's not dads, it's moms."

Earlier last month, Arians told MMQB that parents who won't let their kids play football are "fools." But it's not just Arians who is trying to change the narrative on football safety.

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Dallas Cowboys owner Jerry Jones questioned if there is any link between football and the degenerative brain disease CTE.

These comments contradict NFL senior vice president for health and safety policy Jeff Miller, who when asked on Capitol Hill in March if there was a link between the sport and CTE, he said "the answer to that is certainly, yes."