The NASCAR Sprint Cup Series race from Martinsville, the first of the 2016 season to air live on FS1, scored 4,232,000 viewers according to Nielsen Media Research, up 4% from last year's 4,061,000, making it the most-watched racing event and daytime telecast ever on FS1.
The race was the ninth most-watched telecast in FS1 history and the most-watched since Game 6 of last year's ALCS between Toronto and Kansas City.
Among adults 18-49, it was up 7% over last year's race (1,198,000 vs. 1,121,000). On FOX Sports GO, the telecast delivered 46,930 streams, 25,322 unique streamers and 1,853,642 minutes streamed.
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Following the NASCAR Sprint Cup Series race, the NHRA Mello Yello Drag Racing Series from Las Vegas delivered 1,292,000 viewers, making it the most-watched NHRA event since at least 2002 and more than double last year's event on ESPN2 that aired in prime time (576,000).
In the Adult 18-49 demographic, the NHRA race scored 354,000 viewers, a 213% increase over last year's 113,000. FS1 was No. 1 across all cable networks in viewership and No. 2 across all cable and broadcast networks among A18-49 during Sunday's motor sports coverage between 1:00 p.m. and 8:00 p.m. ET.
On Saturday, FS1 scored viewership increases with the NASCAR Camping World Truck Series from Martinsville (1,177,000; up 7%), Monster Energy Supercross from Santa Clara (239,000; up 42%) and the FIA Formula E Championship from Long Beach (189,000; up 73%). FS1 was No. 1 among all ad-supported cable sports networks during the Trucks race.