Chevrolet is giving new-car buyers a chance to turn laps at famed Daytona International Speedway.
Chevrolet and the high-banked track announced the delivery experience Thursday, saying it will be available later this year through dealers on select orders. While details — like pricing — are still being finalized, customers who order the option can expect:
— A tour of Daytona International Speedway.
— An on-track driving experience.
— A keepsake to commemorate the experience.
— Authentication that the vehicle was delivered and driven at Daytona.
"We are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer, like driving your first miles in your new vehicle at the famed Daytona International Speedway," said Alan Batey, president of General Motors North America and leader of Global Chevrolet.
Chevrolet already offers Corvette customers the option to have their new vehicle delivered at the National Corvette Museum in Bowling Green, Kentucky. The delivery option includes a private tour of the Bowling Green assembly plant and the museum. The owner then takes delivery of their new Corvette from the museum showroom, where their own car is on display.
The museum delivery option costs $990.