Jan 11, 2014; Foxborough, MA, USA; New England Patriots quarterback Tom Brady (12) during the fourth quarter of the 2013 AFC divisional playoff football game against the Indianapolis Colts at Gillette Stadium.

Andrew Weber USA TODAY Sports

Tom Brady's been handing out more than just touchdown passes recently.

Brady, wearing a Halloween-style skull mask to hide his identity, recently made a surprise appearance at a Boston-area Whole Foods Market grocery store and placed a variety of treats into 50 Halloween buckets provided by candy maker UnReal. Among them was an autographed note featuring the phrase "everything is possible."

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The NFL's passer-rating leader and touchdown passes co-leader posted about the event on Facebook, calling it his "quarterback sneak":

What do you think of my Halloween quarterback sneak?? UnReal #GetUnreal

Posted by Tom Brady on Friday, October 23, 2015

The appearance was part of an UnReal promotion for the company's Halloween buckets and bags, which are sold in the New England area.

Brady and the Patriots host the Jets on Sunday.