NBA

Stephen Curry, Warriors fans featured in NBA's 'This Is Why We Play' campaign

CLEVELAND, OH - JUNE 16: Stephen Curry #30 of the Golden State Warriors celebrates with the Larry O'Brien NBA Championship Trophy in the locker room after they defeated the Cleveland Cavaliers 105 to 97 in Game Six of the 2015 NBA Finals at Quicken Loans Arena on June 16, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)

CLEVELAND, OH - JUNE 16: Stephen Curry #30 of the Golden State Warriors celebrates with the Larry O'Brien NBA Championship Trophy in the locker room after they defeated the Cleveland Cavaliers 105 to 97 in Game Six of the 2015 NBA Finals at Quicken Loans Arena on June 16, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)

Stephen Curry and the Golden State Warriors are the NBA's hottest player and team, respectively, right now.

To illustrate that, the NBA used both in its new "This Is Why We Play" campaign, which was released Monday. The ad depicts the vast emotions behind basketball's universal appeal.

Curry is featured twice in the video -- once as a child playing in the driveway and then again at the end of the video basking in champagne after winning the championship -- and the Warriors' crowd at the end celebrating during the Finals.

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Check out the video below:

The spot, titled "Anthem," will debut on TV on Wednesday.

(h/t San Francisco Chronicle)